2023 Prius

$27,4501

Starting msrp*

Trims

LE
2023 Toyota Prius
$27,4502 Starting msrp*
57/563 Est. mpg
LE AWD
2023 Toyota Prius
$28,8502 Starting msrp*
53/543 Est. mpg
XLE
2023 Toyota Prius
$30,8952 Starting msrp*
52/523 Est. mpg
XLE AWD
2023 Toyota Prius
$32,2952 Starting msrp*
49/503 Est. mpg
LIMITED
2023 Toyota Prius
$34,4652 Starting msrp*
52/523 Est. mpg
LIMITED AWD
2023 Toyota Prius
$35,8652 Starting msrp*
49/503 Est. mpg

Available Colors

CUTTING EDGE
GUARDIAN GRAY
MIDNIGHT BLACK METALLIC
RESERVOIR BLUE
SUPERSONIC RED<sup>7</sup>
WIND CHILL PEARL<sup>7</sup>

Exterior

CUTTING EDGE

Features

Inviting Interior

Inviting Interior

Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.

Dynamic Handling

Dynamic Handling

With a low center of gravity, it's designed to perform. Feel its nimble handling in every turn and stability during acceleration and braking—for a drive that’s all-around confident.

Digital Key Capability

Digital Key Capability

Take advantage of what's already in your pocket. Available Remote Connect4 with Digital Key 5 capability can detect your Bluetooth®-connected * smartphone, enabling you to lock/unlock and start/stop your Prius.

Integrated Backup Camera

Integrated Backup Camera

Put Prius in reverse and the standard backup camera6 automatically activates to show you what’s behind your vehicle on the available 12.3-in. multimedia display.

Like what you see?

See our available Prius models

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1Limited AWD shown in Cutting Edge. Prototype shown.
2MSRP excludes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the 'Delivery, Processing and Handling Fee' and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.
3Projected EPA-estimated 57 city/56 hwy/57 combined MPG rating for 2023 Prius LE FWD, 53 city/54 hwy/54 combined MPG rating for 2023 Prius LE AWD, 52 city/52 hwy/52 combined MPG rating for 2023 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined MPG rating for 2023 Prius XLE and Limited AWD as determined by manufacturer. EPA estimates not available at time of publishing. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive. See www.fueleconomy.gov.
4Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start engine if vehicle is in an enclosed space or vehicle is occupied by a child). Remote Connect depends on factors outside of Toyota’s control, including an operative telematics device, a cellular connection, GPS signal, and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded. Digital Key also requires Bluetooth® connectivity. Service may vary by vehicle and region. Requires app download and registration/subscription after trial (if applicable). Terms of Use apply. Data charges may apply. Remote start/stop not available on manual transmission-equipped vehicles. Services subject to change at any time without notice. See usage precautions and service limitations in Toyota Owner’s Manual and at https://www.toyota.com/connected-services/ for additional details. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/.
5Digital Key function requires Remote Connect trial or subscription. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start engine if vehicle is in an enclosed space or vehicle is occupied by a child). Remote Connect depends on factors outside of Toyota’s control, including an operative telematics device, a cellular connection, GPS signal, and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded. Digital Key also requires Bluetooth® connectivity. Service may vary by vehicle and region. Requires app download and registration/subscription after trial (if applicable). Terms of Use apply. Data charges may apply. Remote start/stop not available on manual transmission-equipped vehicles. Services subject to change at any time without notice. See usage precautions and service limitations in Toyota Owner’s Manual and at https://www.toyota.com/connected-services/ for additional details. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/.
6The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner's Manual for limitations.
7Extra Cost Color
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